Web Branding

The manner in which you build your identity on the internet is critical to your success both online and offline.

More and more, people are turning to the internet for their shopping needs, whether they intend to shop locally or internationally.

So, whether you are only trying to reach customers around the corner or customers around the world, your web presence needs to be clearly defined.

The web is more than a communication tool; it can be a revenue-generating channel when used properly.

The method by which you establish your organization's values and leadership on the internet is referred to as web branding.

If you don't put enough thought into your web branding strategy, you risk losing substantial market share and revenue to your competitors.

The following elements of your web site need to be consistent with your brand's position.

1. Brand logo
2. Brand name
3. Key messaging
         Positioning statement
         Tag line
         Body copy
4. Graphics - the look and feel
         Colors
         Proportions
         Motion
         Fonts

Web branding adds value to your business, by making your brand or image more memorable and can significantly impact your bottom line.

Most visitors spend less than 60 seconds on any new web site. Once a visitor gets to your web site, you typically have between 5 to 10 seconds to impress them.

Once visitors find your web site, they tend to base their decisions about your organization on their first impression, and subsequently judge your organization based, largely on the design of your web site.

Developing a recognizable, appealing, and effective web brand will increase traffic to your site and increase sales.
At Nnigma, we can help you clarify your message and communicate the value you offer to your customers.

If you have questions about our Web Branding service and how it relates to your business, give us a call or use our contact form and send us your question. We would love to speak with you.