Online Advertising

Online advertising is the number one method used by online businesses to attract new customers.

There are several different types of advertising methods to choose from, including:

1. Banner ads – These can be placed in e-zines, on web sites or other properties on the web
2. Pay per click campaigns – Sponsored placements that pay based on the action taken by a visitor to get to your site.
3. Pay per Action campaigns: Sponsored placements that pay based on the action taken by a visitor after they get to your site.
4. Pop-up ads – Placed on web sites to pop-up at some point during a visitor's session (usually right before they enter or leave the web site)
5. Classified ads – Web sites like Craigslist.com are fast becoming the go-to place for consumers who are looking to buy a product or service
6. E-mail/autoresponders – Buy e-mail lists for target groups and send your ads directly to them
   Sales letters/squeeze pages – One of the most common methods for selling on the Internet today

And many more..

It is recommended that you diversify your overall online advertising strategy to include a variety of these methods, especially when you are first starting out.

You can then tweak your strategy over time, in order to focus on the methods that are bringing in the most new customers for you.

At Nnigma, we can help you establish, refine and manage your online advertising strategy.

We can:

1. Create a healthy and balanced mix of advertising strategies for you to start with;
2. Evaluate your success to determine which strategies are working best for you;
3. Find profitable keywords for your pay-per-click campaigns and help you set a budget;
4. Scout out the best web sites and electronic magazines (e-zines) to place your ads on;
5. Negotiate competitive banner ad placements for you on high-ranking web sites;

Our goal is to develop a winning advertising strategy for your business that will create the highest possible return on investment.

If you have questions about Online Advertising and how it relates to your business, give us a call or use our contact form and send us your question. We would love to speak with you.