Collaborative Technology

Things change fast in the world of technology, and if you want to be a successful business, you have to be able to keep up with the changes in pace.

In the last 20 years, business marketing has transformed from mainly print and television to primarily web-driven.

If you are not on the Internet or are not using the Internet to the extent that you should, your business may not survive.

Collaborative technologies, such as the ones used in social networking sites like Facebook, MySpace, and others, are vital marketing tools that many companies overlook when developing their marketing strategies.

Who Do You Trust?

Your customers trust their friends, family, and social contacts and it is through reaching this globally connected universe that you can successfully establish yourself, your brand, and your image using collaborative technology.

You may decide to build your own online community where visitors can connect to each other and (hopefully) positively discuss your product and its uses.

You can also leverage other popular social networks that actively market your goods and/or services.

Social sites like Linkedin, Facebook and MySpace allow you to build relationships with customers, keep them up-to-date on your services, and maintain a level of awareness that you cannot obtain from regular types of advertising.

There are many advantages of using collaborative technology to market your business:

1. No Financial Risk. Since most social networking sites are free to join, you can potentially reach millions of people without touching your marketing budget. By blurring the line slightly between personal and business, you can reach more people on different levels in less time, than with standard marketing techniques.
2. Business and Brand Identity. The minute you create a profile on Facebook or MySpace, you become search engine optimized through the power of the network you've joined. Collaborative technology solutions can do as much for your web ranking as your own web site, because of the rank and power of the collaborative site.
3. Expanded Reach. Since you can see friends of friends, your access to people increases exponentially with each new contact you form. You not only gain access to that person, but you also gain access to every person who appears on their friend list – adding up to millions of new contacts each year. Your business can become a household name, without ever being advertised on TV or in the newspaper.

You need to approach collaborative technology with a specific marketing plan.

At Nnigma, our consultants know how to prepare a marketing plan that will not only help you place your business in the midst of collaborative technology, but thrust your business, brand, and identity into the viral world, too.

Our services include:

1. Profile development and launching;
2. Marketing analysis and planning;
3. Brand image and awareness;
4. Consultation and training for using social network sites;
5. Development of industry connections;
6. Target and niche market analysis;

Collaborative technology is a fabulous tool that allows you to quickly and relatively inexpensively market your business and reach a large audience.

Businesses who don't take advantage of the latest technological trends will find themselves left behind and forgotten.

If you have questions about building or using a social network and how it relates to your business, give us a call or use our contact form and send us your question. We would love to speak with you.